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authors:  H. Kostromina, T. Svidlo, L. Shkolyar


Urgency of the research. The development of the intellectual and creative potential of a man, upbringing of the generation that would create new material and spiritual values should be a priority for modern social development. Creativity is considered as a means of human self-realization, achieving harmony by him/her. It is the development of creative abilities that allows a person to feel happy and useful to society. Thanks to creativity, a person forms a new social reality, and the development of his creative abilities expands his self-realization in society. Understanding the creative potential gives an opportunity to identify the ways to improve a person's creative abilities, to form a personality that can withstand negative social challenges.

Target setting. The issue of creative personality formation, the development his/her personal abilities is one of the pressing issues of modern scientific research.

Actual scientific researches and issues analysis. The works of F. Barron, J. Guilford, C. Pickover, P. Torrance, D. Feldman and others are dedicated to the study of the creativity phenomenon. Structural elements of the creative process, psychology of creativity were studied by D. Bogoyavlenskaya, L. Vy-gotskii, I. Voloshchuk, P. Engelmayer, O. Leontiev, G. Markelov, V. Romenets, A. Shumilin. The sphere of the unconscious, its role in the creative process was studied by A. Bergson.
Creativity is also studied by domestic scientists: S. Averintsev, V. Andrieiev, M. Bakhtin, V. Molyako, B. Novikov, and others.
Creativity as an important need for self-realization of a human is presented in the publications of foreign and domestic researchers: A. Maslow, C. Rogers, M. Kozlov and others. Modern scientists V. Andrushchenko, B. Novikov, V. Tabachkovsky dedicated their studies to the influence of the socio-cultural environment on human development.

The research objective. The purpose of the scientific research is to determine the main mechanisms for the development of the creative potential of a person.

The statement of basic materials. The difficulty of studying the phenomenon is that there is no single definition of creativity. Therefore, this is the reason for the need to substantiate the creativity characteristics and determine the main personal abilities that motivate creativity. Creativity is a means of self-realization of an individual, the characteristic essence of human existence. It is creativity that an individual realizes his inner potential in. The realization of the creative potential of individuals becomes a measure and criterion for assessing the development of the socio-cultural environment. As a means of knowing the world, creativity reveals the great potential of the human spirit, and the realization of the creative potential of a man provides the creation of new things in ideal forms and socio-practical activities. Creative activity is one of the main factors in developing human essence. The process of creative activity, the results of activity, the personality of the creator as well as the environment and conditions in which creativity is carried out can be determined in the structure of creative activity. The ability to be creative is unique to a man because a man creates a new product that did not exist before. Creativity as a complex mental activity of a man is characterized by its psychological features. Creativity begins with setting tasks to be solved within the process of activity, then there is the search for a solution. But creativity becomes full-fledged only when a person turns new ideas into a social product that becomes accessible to understanding and perception by others. Creativity is associated with the structural and functional renewal of activity, its transformation into a more perfect activity which is expressed in the newly created material and spiritual values. The self-realization of a creative personality occurs through the disclosure of the inherent creative potential which is determined by talent, creativity, willingness to carry out various forms of activity and its productivity determination.

Conclusions: 1) it is determined that creativity is a holistic quality of a person that reveals his/her personal abilities, attitude to himself/herself and the world; 2) the basic mechanisms of development of the creative potential of a person are defined; 3) the structural elements and the role of the unconscious in the creative process are considered; 4) the influence of socio-cultural environment on the formation of creative personality is considered; 5) the obtained results of the research can become a basis for further study of an issue of creative potential development of a person and realization of his/her creative abilities in various spheres of social life.

Key words: creativity, creative potential of a person, creative process, creative activity, creative abilities, creative activity, self-realization, socio-cultural environment, society, spiritual values.


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