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author: Iryna Horokholinska


Urgency of the research. Modern society is not without reason called informational. The 21st century man satisfies many of his needs with the help of Internet resources, virtual means: shopping, leisure, communication, and the like. Recently, the Church has become available in the virtual world in various forms. Therefore, the study of the specifics of the mission and the forms of the church sermon in the virtual space is quite relevant.

Target setting. In the article, the author makes an attempt to reflect on the problem of the mission, vision and strategy of the action of the Christian Church in terms of the virtualization of the lives of its believers. Should the church be present on the media and the Internet? What form of its presence there is adequate? What is the role of the Church on the way to preserve the specific ethos of the Ukrainian media? The answers to these questions form the research interest of the author of exploration.

Actual scientific researches and issues analysis. The author tries to base her reasoning on the basis of the Holy Writ, documents of the OCU with regard to the press, television and the Internet, addresses of religious leaders of the Church, specific examples of the presence of the Church in the media space. The subject field takes into account the works of S. Fylypchuk, S. Babynska, Yu. Zavadska, M. Karapinka O. Kulyhina, as well as foreign publications, in particular, the whole Internet issue of the Heidelberg Journal of Religions on the Internet, which was devoted to this issue, is noteworthy.

The statement of basic materials. At all times, especially in times of major crises, the Church must constantly accompany its congregation. The Church should speak with them in a language they understand and through the means available to them. Including those that are most actively used by them - Internet resources. But the rational use of the newest means of social communication for many is now a problem, and for someone even a disease; that the electronic network and the media are often replete with harmful, in value terms, destructive information.

Conclusions. Secularization, globalization, and virtualization — despite the popularization of their negative manifestations, are nevertheless inescapable and defining characteristics of modern times. Crisis phenomena in the public life of the country require from the Church as a social institution with the highest credit of trust of citizens for an adequate response to them. The OCU is trying to match the time and mission, and therefore primates and clergy actively ensure the productive presence of the Church in the media space. At the same time, it is necessary to remember about all the dangers posed by the excess and the irrational use of the latest technologies, especially because of the responsibility for trust.

Keywords: globalization, virtualization, social communication, media, social service of the Church, sermon

 

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