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authors: Roman Bogachev, Anna Kostromina, Tamara Rudenko


Urgency of the research. In the modern world, the main subject of socio-cultural space is an effective, creative personality that can solve important tasks of social life. Personality always operates in a certain socio-cultural space, it stimulates changes in social life and on how harmoniously developed, intellectual, spiritual, capable of creativity depends on its personal life and the fate of society. The formation of cultural and national identity occurs, in a socio-cultural space, a creative personality affects social ideals, moral values both in relation to others and to itself.
Important today is the development of the creative potential of each personality. Recently, great attention is paid to the means of developing human creative potential, because it is from its intelligence, creative thinking, practical activity depends on the success of the country.

Target setting. The problem of actualization of the creative potential of the individual, the development of creative abilities appears one of the important tasks of modern society. The creative person has the opportunity to manifest itself in various spheres of social life, it is an active participant in the creation of a socio-cultural space, forms a new social reality.
The understanding of the creative potential of the individual, the determination of factors influencing its intensification will contribute to the definition of ways to improve the creative abilities of the individual.

Actual scientific researches and issues analysis. The study of creativity is devoted to a large number of both domestic and foreign works. Thus, in the research of D. Bogoyavenskaya, I. Volkova, I. Voloshkuk, F. Dunayevsky, O. Leontiev, B. Novikova, O. Schumilin is determined not only the essence of creativity, but also considered the main mechanisms. The creative potential of the individual is considered in works by B. Ananeva, L. Vygotsky, P. Engelme, A. Matyushkin, Ya. Ponomareva, S. Ru-binstein, S. Stepanova and others. The study of phenomena, which determine the creative potential of the individual: creative activity devoted to labor G. Kostyasko, V. Polako; Consideration of creative abilities in studies M. Bakhtin, L. Rudenko, I. Teplitsky; Interest in the factors of development of creative thinking in the works of J. Gilford, E. Kestler; Creative activities are considered by S. Melnyk, B. Novikov; Aspects of creative self-realization are defined in A. Algin, L. Levchenko. The problem of socio-cultural transformation, the peculiarities of the modern socio-cultural space were considered by V. Andrushchenko, O. Gritsenko, A. Demidova, O. Kovalev, M. Mikhalchenko and others.

The research objective. The purpose of the study is to determine the factors that influence the development and intensification of the creative potential of the individual. To solve the task it is necessary to consider socio-cultural processes and their impact on the choice of personality activities and behavior, to substantiate the task of developing the creative potential of the person as a factor of self-realization of personality in the context of socio-cultural development. It should be paid to education as a main element of production and development of intelligence, creative thinking, creative activity of the individual.

The statement of basic materials. The creative personality potential is a person's personal characteristic, and not a plurality of her personal rice, human individuality is unique and unique, and its implementation involves the creation of a new, nonexistent previously. The characteristic of creative potential is to identify its own individuality, which is expressed in emotions, feelings.
The creativity is always involved in the original and non-standard tools, they are combined with already existing, create new options, which are then used in practice.
The realization of the creative potential of the individual is associated with the mechanisms of its intellectual, cognitive activity. Personality, which, in our opinion, is able to realize more own resources in their lives, which sets themselves aimed by far goals, produces a vital strategy, increases its creative potential. One of the factors of the development of the creative potential of the individual is a developed imagination. Forming an imaginary image, a person applies an existing preliminary experience, analyzes the situation, develops a direction of action, creates a new image, sometimes by accident. The components of the creative potential of the individual include her spirituality. In creative activity, a person realizes his ability, reveals the enormous possibilities of spiritual potential, which is especially important in our time, when a person is offered numerous vital self-determination and here it is important to carry out the correct choice, especially if applicable to value orientations.

Conclusions. It is determined that the creative personality potential is defined as the integrative property of the individual, its composition includes motivational, volitional, emotional and cognitive components that are determined by an emotional relation to activities, professional motivation, volitional efforts, creative thinking, caused by the objectives and psychological features of various species. activity; The formation of a harmoniously developed, creative personality is an open process that occurs during the life of a person. The creative personality, intellectually developed, brought up in respect of others, will be able to reveal, multiply and realize their creative potential in everyday hard work on oneself, to find the embodiment of its ability and talents, succeed in life to be useful to others.

Key words: creativity, creative personality potential, creative thinking, intelligence, education, creative activity, socio-cultural space, society, spiritual and material values.


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